By Angelique Kara Sorbito
A dream turned into reality, WOK BAE emerged from passion to business.
With its vibrant blend of Asian flavors and comforting dishes, it has become a new spot for Dumagueteños. This emerging gem by Northpoint has quickly become a staple for food enthusiasts.
But behind the endearing success lies a story of determination, challenges, and dedication.
For June Ann Ridad Bajas, the journey of WOK BAE was not linear. Her passion for cooking started at a young age when she also wanted to share her love of food with many. Her dreams were tucked in the back of her head, waiting for the perfect opportunity.
“When my work engagement ended [in the early part of 2023], I knew it was the exact time to take a leap of faith,” she said, finally having the time to work on her dream.
Bajas looked for what was lacking in the city food scene. She drew inspiration from local areas and ventured into traveling to international locations in order to perfect the concept of WOK BAE.
With a clear vision in mind and armed with her guiding principles of comfort food, branding, and value for money, she found a clear roadmap.
However, like most ambitions, obstacles will always stand in the way. From looking for a conducive location to crafting an appealing menu—every step was a process that met its own set of challenges.
“Logistics and supply are my biggest struggles, then and now,” Bajas explained. “Most of the items we use, especially our packaging magterials, are sourced outside [the city or country] and getting them here causes a lot of headaches.”
Yet, perseverance was evident in the creation of WOK BAE.
As a relatively new business with hopes to become a successful homegrown brand, there were adjustments made in order to make everything a reality. However, as WOK BAE continues to grow, improvements are bound to flourish along the way.
WOK BAE entices its consumers with the new type of food it brings to the table and its picturesque location.
Students in this University Town thrive in businesses that have just opened. It releases a sense of excitement that something new is here.
WOK BAE was one of these new excitements, and now it’s a restaurant to be remembered.
The food tackles your taste buds, offering a wide range of dishes that can cater to your preferences. It’s an East Asian fusion tied together with healthy sources.
Success is measured by the amount of happy customers.
As their journey continues, the dream of transforming WOK BAE into a homegrown brand looms. However, they remain steadfast in their commitment to quality cuisine and great value.
In the few months of WOK BAE’s operations, there has been a solid customer base that tags WOK BAE as their staple. Since its grand opening in the first week of January 3, the response from consumers has been nothing short of overwhelming. WOK BAE embraced Dumagueteños, and they have not held back since.
“Wok To Box” became a concept that struck the hearts (and stomachs) of busy students and professionals. It offers a convenient and satisfying dining solution without having to break the bank.
Starting a new business will always be tough, especially if it was a dream that you never got to chase.
“Engage in something you are extremely passionate about. The long days, the sleepless nights, the unforeseen challenges you encounter almost every day, will make you feel down, tired, and emotionally exhausted sometimes.But your passion will always guide you to your why,” Bajas said.
Her dreams of sharing her love of food finally happened, with her spirits high and her success through her customers. Their continued passion in providing quality Asian food will bring them to great heights.
