Colegio de Sta. Catalina de Alejandria (COSCA) has started to beef up its campaign to expand the network of the College of Business Education by actively participating in various conferences such as the Regional Retailing Conference at the Cebu Parklane Hotel. The move is part of COSCA President Rev. Fr. Thadeu Enrique Balongag support for the College’s plans and programs to achieve a competitive advantage.
The recent conference in Cebu was facilitated by topnotch resource speakers from various retailing Industries and other sectors. Former Budget Secretary and current UP School of Economics professor. Dr. Benjamin E. Diokno spoke on Economic Challenges for the New Administration. Other topics such as Product Branding, Blue Ocean Strategy, The Power of Store Design, Experiential Retailing (Creating A Vibrant Shopping Venue for the Consumer), were delivered by the chief executive officers from The French Baker Inc., Ayala Malls Group, Thirsty Juices & Drinks, Olivares & Associates.
Ramon F. Sun, Marketing lecturer at COSCA, attended the conference and intends to echo to the students what he gathered from the meeting. Sun’s participation in various marketing conferences will boost the Business Education program at COSCA.