Around the University TownCampus NewsMarketing expert speaks at St. Paul

Marketing expert speaks at St. Paul

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The visit of Chiqui Escareal Go, a topnotch marketing trainor and coach, recently visited Dumaguete to give a series of lectures at St. Paul University Dumaguete in celebration of the University’s Business Day.{{more}}

Go conducted the lecture on Entrepreneurial and Person marketing with the business students and faculty from the different Business colleges in the City including Bais City. The participants also came from the Negros Oriental State University; Metro Dumaguete College, Colegio de Sta. Catalina de Alejandria, Foundation University.

The Business faculty members also had a seminar workshop on Discovering Strenghts through Leadership and Teamwork. Go is an adjunct faculty member of Ateneo de Manila University. She took advanced Marketing programs at the Harvard Business School, Kellogg Business School Columbia Business School – China European International Business School, and Burke Institute, USA.

The activity aimed to achieve competitive advantage among Business students in the Province by interacting with competent and qualified Marketing professionals, and to create the climate of entrepreneurship dedicated to Blue Ocean Strategy and market driving ideas.

The program convenor was Ramon F. Sun. The activity is a consortium between the College of Business Education of St. Paul through Myrna Josefa Aldeon, and the Negros Oriental Business Development Foundation,Inc. through its chairman, Engr. Greg L. Uymatiao Jr. (PR)

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