MANILA — SPi CRM, a pioneering leader in customer relationship management outsourcing, has announced that it will operate under the new brand name Inspiro.
“This new brand not only captures our promising future ahead, but also the essence of our company’s inspiring and award-winning culture,” said Maulik Parekh, president/CEO. “Our remarkable success so far demonstrates that inspired employees equate to happy clients and customers. We’re delighted to welcome a new chapter in our company’s history, with this fresh and uplifting brand.”
May Dizon, senior VP for Sales, Marketing & Communications, explained that inspiro is Latin word for “inspire.” “We changed our name to Inspiro because we wanted to differentiate ourselves in the market,” she said. “We wanted a brand out there that everybody can relate to, most especially by our employees.”
Inspiro offers multi-language, omni-channel solutions, covering the full customer engagement lifecycle. The company prides itself on earning decades-long partnerships with some of the biggest international names in media and entertainment, telecommunications, travel and hospitality, retail and ecommerce, banking and financial services, insurance, technology, and energy and utilities. Inspiro is a wholly-owned subsidiary of the Japan-based Relia Group.
With the new name, the company also unveiled its new logo with a new tagline: Experience Excellence.
“While we’ve changed our brand, we’re still the same company and team,” Parekh added, “dedicated to proving our clients with exceptional customer experience and our employees with an inspiring career path.”
